Messages, Signs, and Meanings

Reading Summary: Semiotics is the science that answers the question: What does X mean? A sign is anything that stands for something other than itself. The thing that the sign refers to is known as the referent. There are two kinds of referents: a concrete referent, such as the animal designated by the word dog,Continue reading “Messages, Signs, and Meanings”

Blog Post #3 for Monday’s reading on February 3, 2019

Reading Summary In chapter 4 of White Space is Not Your Enemy, the 13 layout sins are discussed. These sins are things that hurt your layouts. Things that blink, warped photos, photos needing borders, bad borders, cheated margins, centering everything, and clutter are the first seven of the layout sins. Trapped negative space, busy backgrounds,Continue reading “Blog Post #3 for Monday’s reading on February 3, 2019”

Layout, Type and Color Basics

Chapter Summary In chapters 6 through 8 of White Space is Not Your Enemy, Golombisky and Hagen outline the design basics of document layout, type and colors. They advise to begin with a grid to aid in organization and then explain the importance of components such as focal points, columns, aspect ratios, and additional visuals.Continue reading “Layout, Type and Color Basics”

“Messages, signs, and meaning”

Summary: This article discusses the idea of semiotics as the significant factor to understanding meaning. It tells us that a sign is anything that stands for something other than itself and to what it refers to as the referent. It then discusses the process of taking that sign and referent and making it into aContinue reading ““Messages, signs, and meaning””

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