Author Archives: Emma Funk

Summary This reading discussed simulations and the difficulty in determining what is reality. Baudrillard claims that the real “is a hyperreal, the product of an irradiating synthesis of combinatory models in a hyperspace without atmosphere.” The reading describes how real signs can be easily substituted and claimed as real. There is no distinction between theContinue reading “Baudrillard Simulations”

Summary This chapter analyzes and describes fiction and its many components. This includes the different classifications of time, narrative, and game genres. Juul breaks down how abstract games revolve strictly around the rules of the game. Incoherent world games consist of contradictions throughout the game that the player must overlook or justify by using theContinue reading “Fiction”

Summary In this reading, Giannetti describes the numerous factors in films that affect the ideology portrayed. Every movie presents some sort of ideology, however significant to the overall plot. Different ideologies regarding politics, religion, culture, ethnicity, sexuality, gender, and women’s rights each affect the over tone of the film and the audience’s likelihood of acceptingContinue reading “Giannetti- Ideology”

Summary This article discusses how many movies attempt to tackle the question of “what is reality?”  The author complains of the lack of audience appreciation for current movies attempting to answer this question.  Klosterman claims that the movies that receive the prestigious awards are often very dull and lack deeper meaning. Some movies in theContinue reading “4/1 Klosterman Reading”

Summary Genre is a concept used by consumers to help them choose which movie or television show to watch before purchasing it.  Genres categorize movies based on its similar plotlines or characteristics. For example, a horror movie is extremely different from a rom-com movie, and hearing both genres gives the audience a distinct image ofContinue reading “Ch. 4 Genre 3/25”

Summary     This podcast discussed how transsexual men and women must adapt to how to love after their transitions.  It centers around the difficulty of navigating love from the male perspective after growing up female and transitioning into the male gender.  The men explained that it was challenging to find a woman to date whoContinue reading “The View From the Other Half”

Summary Chapter 8 discusses the different strategies ad companies used in the mid 20th century to advertise their products to a specific sex.  These companies also discovered that men and women both want to be reassured of their masculinity and femininity, and by creating advertisements for reassurement, sales improved.  Many companies originally used rather sexistContinue reading “Chapters 8 & 9 (Built-in Sexual Overtone)”

Summary     In the 1990s, the marketing department of Subaru discovered a niche group to advertise their cars to- lesbians.  They highlighted the car’s style to “fit [an] active, low-key lifestyle.” This was successful and encouraged other companies to consider advertising to the LGBT community as well.  This was a progressive decision, since the LGBTContinue reading “How Subarus Came to Be Seen as Cars for Lesibians”

Summary: Chapters 6-8 discussed how to develop a layout for a design and choose which colors and fonts to use.  Chapter 6 emphasizes using a grid when designing a layout for an organized and unified appearance.  Chapter 7 discussed the numerous decisions one must make when choosing a font style, size, or whether to italicizeContinue reading “Chapters 6-8”

Summary     This chapter discusses the process of content analysis and its importance in mass media research.  It is defined as “a method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purpose of measuring variables” (163-164).  This research technique requires objective sampling and accurate data to produce reliable andContinue reading “Content Analysis”