Category Archives: Uncategorized

Summary:  The reading discusses how sexual advertisements have been both useful and detrimental in the eyes of consumers. Prior to 1955, it played a key role in getting women to purchase products full of ‘sexual promises’ that often left them with ‘dead enthusiasm’ and low numbers of loyal customers. Therefore, women post 1955 look towardsContinue reading ““The built-in sexual overtone,” “Back to the breast and beyond,” and “Babes in consumerland” in The Hidden Persuaders.”

Reading Summary In this reading, we learned about the semiotic method and how it helps guide us to interpreting different meanings of media. The semiotic method allows you to look at signs or symbols and determine the underlying meaning of that piece of context. This technique helps us understand more than just what is beingContinue reading “Blog Post: Semiotic Method 2/17/20”

Reading Summary As pop culture begins to be a topic studied to find the real meaning of signs in higher education, there was a need to develop a method that would be able to separate personal opinions from real evidence to support a claim. Semiotics is a method developed to study pop culture signs andContinue reading “Blog Post #5 for 2/17/20”

READING SUMMARY The semiotic method involves interpreting signs; signs are anything that have meaning. The method of semiotics is well-suited for analyzing pop culture. There are four elemental principles of semiotics. The first is that the meaning of a sign can be found within its relations in a system, so to figure out the meaningContinue reading “The Semiotic Method”

Summary Chapter 8 discusses the different strategies ad companies used in the mid 20th century to advertise their products to a specific sex.  These companies also discovered that men and women both want to be reassured of their masculinity and femininity, and by creating advertisements for reassurement, sales improved.  Many companies originally used rather sexistContinue reading “Chapters 8 & 9 (Built-in Sexual Overtone)”

Reading Summary The study of pop culture is finally starting to become more common. The study of pop culture grows as we move away from entertainment being available to only the upper class. A sign is something that carries meaning. Anything in pop culture or entertainment is a sign because of this Shows and moviesContinue reading “Blog post #5 for Monday’s reading on February 17, 2020”

Reading Summary Gestalt theory refers to a series of laws that describe how our brains perceive objects. Of the laws, four are relevant to design. The rule of proximity states that objects that are close together tend to be in the same group. The rule of similarity states that we group things with other similarContinue reading “Gestalt Theory”

Reading Summary The article describes how, in the 1990s, the Subaru car company recovered itself from an almost terrible downfall by beginning to target to lesbians. The idea of making ads targeted to lesbians was progressive but still very risky because the LGBT community was not culturally accepted yet. The company decided to go withContinue reading “How Subarus Car Came to Be Seen as Cars for Lesbians”

Reading Summary In Debbie Does Salad, Kaufman compares food porn to pornography and explains how they are intercorrelated. The goal of both is to urge desire and satisfaction through visual pleasure. He focuses on the creation of food centered shows and refers to porn shots and videography that depict the same idea. The reason thatContinue reading “Debbie Does Salad”

Summary: “Debbie does Salad” suggests that sex porn and gastroporn are extremely similar. Both forms of entertainment cater to basic human needs (sexual desire and hunger respectively). To quote Bob Tuschman, TV producers create a “sensual lush world, begging you to be drawn into it” (57). Although we want to be part of that world,Continue reading “Debbie Does Salad”