The Postmodern World

Reading Summary This chapter by Anderson summarizes the evolution of society concerning cultures and beliefs. He explains how we’ve transitioned from larger more traditional cultural groups with structured beliefs and guidelines to a bunch of loose subgroups that form based off a multitude of those larger beliefs and ideals. From politics to religion, many socialContinue reading “The Postmodern World”

Video Games as a Vehicle for Propaganda

Reading Summary In Delwiche’s chapter, he argues the ways in which video games can shape attitudes and beliefs similar to those in which propaganda does the same. He identifies “four I’s – immersion, intense engagement, identification and interactivity” as the “mechanisms for influencing attitudes.” He first explains that the gamer becomes completely immersed in aContinue reading “Video Games as a Vehicle for Propaganda”

Sorting Myths and Cyberbole from Trends and Tipping Points

Reading Summary This chapter covered the idea of media from its different forms, and uses to how we interact and respond to each. Different arguments were made concerning platform use and the affect on society. Media comes in many forms from print to virtual. As technology advances, print is being less used and virtual mediaContinue reading “Sorting Myths and Cyberbole from Trends and Tipping Points”

Introduction: Behavior in its Place

Reading Summary This chapter discusses human interactions via media and face to face and how an influence of technology has melded these together over time. Humans structure their words, body language, and actions based on the situational factors in which they’re communicating. In a face to face interaction, individuals are more conscious of what isContinue reading “Introduction: Behavior in its Place”

An Introduction to the “Other”

Reading Summary Smith defines the “Other” as a constructed identity not relating to our own. This concept will feel different for everyone as we are made of unique traits and come from different cultures and backgrounds. In media and literature there is a distinction of “us” and “them”. When we feel connected and included toContinue reading “An Introduction to the “Other””

The Semiotics of Advertising

Reading Summary Together, these excerpts explored the construction of advertisements through breaking down their meaning with semiotics. Semiotics is a multiple meaning understanding specific to the viewer and their translation. In order to complete this deconstruction of advertisements, the authors focused on the “connotative chain” (Danesi, 47). The connotative chain was simply a continuous wordContinue reading “The Semiotics of Advertising”

Qualitative Research

Reading Summary This excerpt highlights the differences between qualitative and quantitative research methods concerning media. The author claims that quantitative research is factual and concrete, doesn’t go much further than the surface level. There’s a question and an answer concerning one main idea. Qualitative research is conceptual and focuses on the bigger picture. It’s insightfulContinue reading “Qualitative Research”

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