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Reading Summary The signification systems that result from assigning names and logos and products is what permits advertisers to create effective as and commercial texts. Text is translated into a visual and verbal connotation of different types of signification systems. The textuality generated by ads and commercials is an intrinsic feature of the advertising method.Continue reading “Persuasive Signs”

Reading Summary: The article analyzes an ad for Marilyn Peach, a sparkling wine. The ad contains many subtexts, as it suggests the Genesis narrative and contains sexual undertones. The Genesis narrative is called mythization. Connotative chaining is when each signifier evokes a connotation which in turn evokes another, and then another, and so on. TextualityContinue reading “Persuasive Sign”

Summary These articles discuss the differences in marketing strategies and the way certain demographics are targetted in advertisements. Many businesses use sex appeal to advertise to men and women; making women think a product will make them more desirable and making men think a product will make them seem more manly. Traditionally, oral consumables sellContinue reading “Built-in sexual overtone, Back to the breast, and Babes in consumerland”

Reading Summary Together, these excerpts explored the construction of advertisements through breaking down their meaning with semiotics. Semiotics is a multiple meaning understanding specific to the viewer and their translation. In order to complete this deconstruction of advertisements, the authors focused on the “connotative chain” (Danesi, 47). The connotative chain was simply a continuous wordContinue reading “The Semiotics of Advertising”

Reading Summary: The semiotic method states that signs have meanings and its important that signs differentiate from each other to convey different meanings. However, to determine the meaning of a sign you must first understand its denotation then its connotation. The denotation is the surface or face level meaning. Underneath that is the connotation, orContinue reading “Semiotic Method”

Pop culture is always changing. Therefore, our ways of studying must change as well. A sign is something that carries a meaning to the audience. Pretty much anything can be a sign in pop culture. The semiotics method uses these signs. It is a method where you focus on these signs and interpret the meaningContinue reading “Semiotics Reading for Monday”

Maasik, S. & Solomon, J. (2012). “The semiotic method.” Excerpt from Signs of life in the USA., 17 pages. change to syllabus check MWF days

Summary Studies in advertisements and consumers’ reaction to advertisements has shown great differences in what appeals to different sexes. Early 1900s advertisements marketing perfume used a technique that manipulates women’s desire to catch the eye of an eligible male. Research, however, showed that the sexual promises promoted in ads led to disappointment casing lack ofContinue reading “Sexual Overtone in Advertisement”

Reading Summary This excerpt focuses on the meaning of signs and the different tools and methods that influence our understandings and analyzation of those signs, otherwise known as semiotics. A critical piece to interpreting signs, defined as something that carries meaning, in ensuring we are examining them in their appropriate systems. These systems gives usContinue reading “The Semiotic Method”

This article is about how food photography and video has close parallels with pornography. The way sensual language is used, close ups, the effortlessness, and inability to replicate are present in both forms of food media and in porn. Barbara Nitke, a porn photographer analyzes these parallels and points out how popular food network showsContinue reading “Debbie Does Salad”