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Reading Summary Content analysis is a systematic procedure designed to study the content of recorded information across varying formats. Requirements of content analysis establishes that all research conducted must be systematic, objective, and quantitative. Content analysis is generally employed for five reasons. The first of which being the ability to describe communication content. Content analysisContinue reading “Blog Post #2”

Summary: This article discusses the differences between research of quantitative data versus qualitative data. They talk about the significance of numbers in being more reliable, however, discuss how “qualitative research is not objective data to be quantified, but meaningful relations to be interpreted”. They talk about socially constructed realities as a key part of qualitativeContinue reading ““Quantitative vs. qualitative research””

Summary     This chapter discusses the process of content analysis and its importance in mass media research.  It is defined as “a method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purpose of measuring variables” (163-164).  This research technique requires objective sampling and accurate data to produce reliable andContinue reading “Content Analysis”

Reading Summary This chapter served as an introduction to the tool and process of content analysis, providing history of its usage and outlining the steps and shortcomings of the method itself. The process is defined by Kerlinger as “a method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purposeContinue reading “Content Analysis”

Reading Summary Quantitative research tries to isolate elements and use numbers to measure the relationships between variables. It is often considered to be more authentic and scientific because it deals with numbers. Qualitative research, on the other hand, is more theoretical and interpretive. The rise of qualitative research methods emerged to challenge the status quo,Continue reading “Qualitative vs. Quantitative Research”

Reading Summary Because quantitative research aims to find correlation between variables and organize the results in a systematic, organized way utilizing numbers and specific data, it seems much more reliable to use than qualitative research. Qualitative research focuses on using interpretive data that is more focused on the meaning of relationships that can actually provideContinue reading “Qualitative Research Methods for Media Studies”

Reading Summary In the reading, Scientific Methods in Media Effects Research, Glenn Sparks asks the question, “How would one ever go about discovering the effects of media content?” (Sparks 24). Analyzing media is important because it allows us to have a deeper understanding of how it affects us personally and our world around us. Specifically,Continue reading “Content Analysis (1/27/20)”

Reading Summary Content analysis is a popular research method used by mass media researchers. It has been defined as “a method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purpose of measuring variables,” (164). In other words, content analysis is an unbiased and scientific approach to examining certain aspectsContinue reading ““Content Analysis” Reading”

Summary: In Scientific Methods in Media Effects Research, the question is posed, “How would one ever go about discovering the effects of media content?” (pg. 24). It is important to understand how media is effecting the masses, whether negatively or positively. Understanding the effect of any form of media is the job of a socialContinue reading “Scientific Methods in Media Effects Research”

READING SUMMARY Media and its content affect us greatly, today more than ever with technology. These questions about how media impacts us can be answered by social scientists. The three methods used by these scientists are content analysis, survey, and experiment. This reading focuses on the first method, content analysis. Content analysis lets the researcherContinue reading “Media Effects Research – Monday”