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Reading Summary: Content Analysis is the first step in analyzing media content.  In content analysis you will describe and research meanings in media however, the results of the description do not permit one to make inferences about the effects of the media messages. The broad idea is coders will look at manifest content and turn nonContinue reading “Analyzing content”

Reading Summary The chapter outlines one of the main methods used to answer questions related to media interpretation in content analysis. This process describes the interest and allows for one to draw their own inferences from the gathered facts. This technique is inherently objective, as most reasonable researchers should examine the same, trustworthy quantitative researchContinue reading “Scientific Methods in Media Effects Research”

Reading SummaryContent analysis is one of three methods that researchers use to discover the effects of media content. Content analysis allows for researchers to describe content, but it does not allow for inferences to be made about the effects of the content. Any description or summary must be purely objective. This is because there isContinue reading “Content Analysis”

Summary Content analysis is used to describe media phenomenons with precision and is a way to analyze media affects. Content analysis describes media content in a systematic and rigorous way. While it can establish trends associated with certain media, it does not establish a cause/effect relationship between media and certain behaviors. Content Analysis uses aContinue reading “Content Analysis”

Summary: The chapter first discusses the differences between quantitative and qualitative research. While quantitative research is based on statistics and objective data, qualitative research is interpretive, showcasing a “variety of values, meanings and truths” (4). Qualitative researchers use a variety of different methodologies based on their research question(s), their theoretical framework and historical context relatingContinue reading “Quantitative Research vs. Qualitative Research”

Reading Summary Content analysis, surveys and experiments are three methods to discover the effects of media content. The reading describes content analysis and surveys as being the most effective. According to the reading, content analysis is the basis of any attempt to decipher the effect of media content. Why? They argue that through content analysis,Continue reading “Content Analysis”

Reading Summary: In “What is Realism, Really,” Smith describes the concept of realism and how it sounds simple, but is actually deceivingly complicated. The author begins the chapter by debating the notion that realism is a simple term. Although many view realism by comparing real life to film and television, Smith instead argues that weContinue reading “Blog Post #2”

Content analysis is important to researchers so that they can describe the content of the communication output they are researching. However, one can’t draw conclusions from this content analysis. Manifest content is content that is shallow and on the surface. Latent content is content that might be more difficult to see and a researcher mightContinue reading “Scientific Methods in Media Effects Research”

Reading Summary Quantitative research tends to be “systematic, precise and accurate” as it tries to determine validity, reliability, objectivity and truth of certain variables. It attempts to isolate and analyze the relationship between different variables using numbers and numerical correlations. Quantitative is sometimes favored over Qualitative as numbers tend to be more reliable. Qualitative traitsContinue reading “Quantitative vs. Qualitative Research”

Content Analysis Project details Glenn Sparks (2013) “Analyzing content” in Media Effects Research: A Basic Overview. 2013.