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Reading Summary In chapters four and five of White Space Is Not Your Enemy, authors Rebecca Hagen and Kim Golombisky discuss the importance of avoiding errors in graphics and the different theories of design. Chapter four specifically talks about how thirteen amateur errors can have big effects on how a paper or graphic is perceivedContinue reading “Ch. 4-5”

Reading Summary: Chapters four and five of Rebecca Hagen and Kim Golombisky (2016) White Space is Not Your Enemy focuses on how to design graphics. Chapter four talks about the 13 amateur errors. A quick summary of these errors are to avoid centered layouts, keep photos proportionate, use a universal font, don’t use bulky borders, have generousContinue reading “Ch4-5 Updated”

This article goes into detail describing the differences between quantitative and qualitative research. Quantitative view of research looks at the scientific aspect of communication and focuses on being systematic, accurate, and precise. This type of research uses numerical data and correlation between variables, offering a more statistical representation of data. On the opposite end, qualitativeContinue reading “Quant vs Qual”

Bonnie Brennen (2012) “Quantitative vs. qualitative research” in Qualitative Research Methods for Media Studies. New York: Routledge. Activity show and tell one category with examples

update wordpress.com/me Wimmer, R. & Dominick, J. (1994). “Content analysis.” Excerpt from Mass Media Research: An Introduction.  25 pages.

Reading Summary This excerpt highlights the differences between qualitative and quantitative research methods concerning media. The author claims that quantitative research is factual and concrete, doesn’t go much further than the surface level. There’s a question and an answer concerning one main idea. Qualitative research is conceptual and focuses on the bigger picture. It’s insightfulContinue reading “Qualitative Research”

Reading Summary In this excerpt from Bonnie Brennen their is a discussion between qualitative and quantitative methods when researching media. The beginning of the excerpt sets the stage for what qualitative research is and how it will be addressed within the text. We then begin the next section with a description of what quantitative researchContinue reading “Quantitative vs. Qualitative Research”

READING SUMMARY For Monday’s reading, the text aims to dissect the methods of media effects and the process included in the research leading up to the matter. The reading divides the methods into 3 groups: content analysis, the survey, and the experiment itself. Content analysis is simply the collecting of data revolving around a typeContinue reading “Analyzing Content: Week 2”

Reading Summary In this chapter the author, Glenn Sparks talks about how content analysis is a way to describe texts in a quantitative way even if they aren’t quantitative. Sparks breaks down the characteristics of content analysis and also gives an example of a study about popular music and the references of substance use inContinue reading “Content Analysis”

Summary: Content analysis, as defined by Kelinger, is a method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purpose of measuring variables. This chapter goes further to explain this definition. To begin Smith explains that systematic can be translated as uniformity in all coding and procedures. Objectivity means thatContinue reading “Content Analysis”