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Semiotics is the way signs are related in society, represented by the idea that X, (standing for a color, magnitude, word, etc.) is equal to Y, representing the meanings behind each sign. The underlying questions presented in semiotics when analyzing signs are: “How does it present this meaning?” and “Why is it indicative of thisContinue reading “What is Semiotics?”

Summary: The first part of the article focuses on the recap of the sit down with Barbara Nitke. It discusses her perspective from watching several different food networks shows to see the parallels between the different techniques of producing the show to the techniques of producing a porn film. Then it goes into the biologyContinue reading ““Debbie Does Salad””

Reading Summary Kaufman’s article first starts by depicting a visual description of cooking shows that goes into depth on all the different aspects that occur behind the cameras. While the viewer may not initially (or ever) realize or ponder what goes on behind the scenes, much preparation and coordination transforms and elevated the viewer’s experience.Continue reading “Debbie Does Salad”

Reading Summary Semiotics is the study of what things mean. The thing of which a sign refers to is called the “Referent”. There are two types of referents: concrete and abstract. A concrete referent is something that exists in the real world, while an abstract referent is something that is imaginary or conceptual. The articleContinue reading “Messages, Signs, and Meanings”

Marcel Danesi (2004) Messages, signs, and meaning: A basic textbook in semiotics and communication. Toronto: Canadian Scholars Press. Go over Print Assignment details

Reading Summary:  In “creating visual hierarchy with type” the narrator explains how to organize and use visual designer concepts to a bunch of text. She demonstrates how to create a big bold header. After applying many of her ideas the text is organized, easy to read, and attractive. Overall the hierarchy tells the reader whatContinue reading “Gestalt and heiarchy”

Chapters 6-8 of Rebecca Hagen and Kim Golombisky (2016) White Space is Not Your Enemy. Waltham, MA: Focal Press.

Reading Summary Chapter 6 focuses on the concept of a grid for graphic design. The reading emphasizes the importance of a grid as an organizational tool. To define it, “a grid is a series of horizontal and vertical lines charting out an area” (pg 58). The first and most useful step of grids comes whenContinue reading ““White Space is Not Your Enemy” Chapters 6-8”

Summary: This week I read White Space is Not Your Enemy and analyzed chapter six through eight. Chapter 6 discussed how to effectively utilize layouts and text. The chapter emphasized useful tools to help accomplish this including grids, ratios, and graph paper. Beyond this it explained components involved with grids. This includes formats, margins, trimContinue reading “White Space is Not Your Enemy”

Reading Summary The article by Danesi breaks down the concept of Semiotics. In simple terms, semiotics is how individuals interpret the meaning of signs. “It answers the what, how, and why of meaning” (Danesi, 11). These interpretations vary from person to person depending on cultural influences and context of use. Additionally, every definition of aContinue reading “Semiotics”