Category Archives: Uncategorized

Summary     In the 1990s, the marketing department of Subaru discovered a niche group to advertise their cars to- lesbians.  They highlighted the car’s style to “fit [an] active, low-key lifestyle.” This was successful and encouraged other companies to consider advertising to the LGBT community as well.  This was a progressive decision, since the LGBTContinue reading “How Subarus Came to Be Seen as Cars for Lesibians”

Summary In the first video, “Creating Visual Hierarchy with Type”, it explains the importance of visual hierarchy, and how it is vital when one is creating a sense of order on a graphic. By the use of typography and appropriate space, a designer can decide how to place the important information in the perfect position.Continue reading ““Creating Visual Hierarchy with Type” and “Using the Gestalt Theory to Guide Layout””

Video Summary The first video explains the importance as well as how to apply a visual hierarchy in graphic design. This is important because it creates order, gives clear organization, and establishes different levels of importance (hierarchical) to the information being presented. The video uses a menu to demonstrate the effects of different typography techniques.Continue reading “WSINYE Videos”

Reading Summary Subarus becoming the official car for lesbians isn’t just the result of a stereotype, but it is the outcome of a highly progressive marketing campaign beginning in the 1990s. The birth of this project began when Subaru conducted a survey to identify the demographics of those who were willing to purchase their premiumContinue reading ““How Subarus came to be seen as cars for Lesbians””

Summary: Executives working for Subaru during the 1990’s attempted to reinvigorate their sales by marketing their cars to more niche groups as opposed to the common demographic of white individuals ranging from 18-35. They realized their top customers were teachers, educators, healthcare professionals, IT professionals, outdoorsy types and lesbians. This article discussed how the carContinue reading “How Subarus Came to be Seen as Cars for Lesbians”

Reading Summary In this article out of The Atlantic, Alex Mayyasi addresses a specific ad campaign that left Subarus being seen as cars for lesbians. In the 1990s, Subaru executives made the attempt to “reinvigorate sales,” and in doing so they identified five core groups that accounted for over 50% of the makers’ sales: teachersContinue reading “How Subarus Came to be Seen as Cars for Lesbians”

READING SUMMARY The “Creating Visual Hierarchy with Type” video tutorial explains how visual hierarchy is important in creating a sense of order. It leads viewers to where they should start, move text, and end, as well as lets them know what the most and least important visual information is. Headlines can pop out with largerContinue reading ““Creating Visual Hierarchy with Type” and “Using the Gestalt Theory to Guide Layout””

Reading Summary In the video titled “Creating visual hierarchy with type”, the main principal that is taught is visual hierarchy. By using typography and appropriate amounts of space, a designer can share what is most to least important visually on a page. Typesetting is a way to establish where to begin, where to go next,Continue reading “Blog Post #4 for Monday’s reading on February 10, 2019”

Reading Summary: Barbara Nitke noticed that porn films and Food Network shows shared similar characteristics. The color and texture of the way many food is portrayed on the Food Network resembled that of porn. When couples will feed each other food, Nitke said they stretch the moment out. In both cases, you also can’t haveContinue reading “Debbie Does Salad”

Reading Summary: In “White Space Is Not Your Enemy,” Rebecca Hagen and Kim Golombisky discuss the dos and don’ts of design. In chapter 4, the specific things to avoid also known as “layout sins” are outlined. These flaws range from cluttered designs to “centering everything” in the work. By laying the foundation of what notContinue reading “*Makeup – Didn’t Have Textbook: WSINYE ch. 4 + 5”