Category Archives: Uncategorized

The videos went through Gestalt Theory. The first one is proximity, which is when different objects are placed together so that the audience thinks that they are a group. Similarity is next, which is when different objects are similar-looking, then the eye thinks that they are a group together. The next is continuance. Continuance isContinue reading “Monday Videos”

Reading Summary The article begins by introducing the reader to some of the realities behind filming in studio and specifically for a cooking show. The next part of the article gives a short introduction and explanation of Barbara Nitke and her career as a porn still photographer. From here the author and Nitke go onContinue reading “Debbie Does Salad”

Summary In the 90’s, Subaru launched a marketing campaign targeting lesbians after finding a significant portion of their customers were lesbian women who felt the car fit their active lifestyles. At a time in which it was even more common for companies to not embrace or acknowledge LGBT people and issues, the decision was metContinue reading ““How Subarus Came to Be Seen as Cars for Lesbians,” Reading”

Reading Summary: This article talked about how Subaru changed its approach and started targeting lesbian audiences in their advertisements. This new approach came as a result of Subaru experiencing difficulty in trying to market their brand to a general audience of 18-35 year olds. The decision to target the lesbians wasn’t easy as it wasContinue reading “How Subarus Came to Be Seen as Cars for Lesbians”

Summary This article discussed how the Subaru car company used targetted advertising to market their cars. When they began to look at demographics that were buying their cars, lesbians were one of the main groups identified. They openly marketed and sold to a lesbian/gay market when it wasn’t popular to do so and reformed policiesContinue reading “How Subarus Came to Be Seen as Cars for Lesbians”

Reading Summary The video “Creating visual hierarchy with type” is a step-by-step example of how using visual hierarchy can help creating an organized and easy to follow layout. At the beginning of the video we see a lot of text with the same font and size. As the video progresses we see changes done inContinue reading “Blog Post #4 for 2/10/20”

SUMMARY The first video touched on Gestalt Theory, and how layouts are designed using this specific theory. The first part of the theory is proximity. This idea means that things that are grouped in the same general area have the same functions. Similarity is the second part of the theory, meaning things that are groupedContinue reading “Monday, Feb.10: Videos”

Summary: The article discusses how Subaru’s attempt at picking up their sales by focusing their sales at five core groups: teachers and educators, healthcare and IT professionals, outdoorsy types, and lesbians. They found that among lesbians, “there was such an alignment of feeling, like [Subaru cars] fit with what they did”, noted by how theyContinue reading “How Subarus Came to Be Seen as Cars for Lesbians”

Summary: Subaru of America was having a difficult time fighting other car companies for the demographic of white 18-35 year olds, so they decided to change their target buyers. They identified five groups of people: educators, health-care professionals, IT professionals, outdoorsy types, and lesbians. Each group has their own respective reasons for preferring a Subaru.Continue reading “How Subarus Came to Be Seen as Cars for Lesbians”

Reading Summary According to The Atlantic, Subarus were popularly marketed toward lesbians. In the 1990’s Subaru was trying to compete with some of the leading car sellers, but could not compete in that market. So, Subaru did a study to find who its main market was. They found a fifth core group that purchased Subarus,Continue reading “Subarus and Lesbians”