What media classes really want to discuss.

Reading Summary:

Genre greatly impacts our decision making. In film brands are replaced by actors and or genres, because the simple names of production studios will guarantee that a view will necessarily like a product or not. Instead the genre components are often used to choose preference. Components of a genre include: internally consistent expectations to share, in other words a code mediamakers use when they create work and viewers utilize when they watch. These codes become familiar languages to those familiar. Within genres exist variations to maintain interest. Codes often seen as conventional formulas, guide media makers towards making beneficial changes. Genre codes just help individuals picking content differentiate. They include common images, which the book explains with the example of tumbleweed in western movies. Beyond common images exists places or spaces. For example interrogation rooms and police stations are often associated with the genre of crime. Light usage as well as music choice contribute to the last component, stylistic pattern. Genres allow the content creators and viewers to connect. Although critics do not always agree on genres, the blueprint they provide is more than useful in mediamakers success.

Outside example:

While reading this I made a direct connection to Netflix and their display of content. Netflix has to divide their content into an easy and readable format that makes it easy for customers to pick content according to their preference in an effective manner while being as accurate as possible and therefore dividing by both mainstream and netflix specific genres.

Reading connection: 

When connecting netflix to the reading I looked specifically at how the components of the content lead Netflix to categorize them under a specific genre. In addition, it was effective for understanding how variations exist within certain genres. For example, Gossip girl is dramatic but in a very upbeat setting, but with a complex character plot. In the same way, so is riverdale, but riverdale takes place in more dark toned settings. Nevertheless after analyzing all genre components, they both still fall under the same genre. This is a direct example of how genres connect content makers and viewers, as stated in the reading.