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Reading Summary These two chapters outline the things to avoid and the techniques to remember for great designs. Chapter 4 focuses on the former, calling them the “layout sins”. In short, the chapter focuses on simplicity and to-the-point design work. This includes: fitted and bordered photos, clean margins, simple backgrounds, and overall uncluttered work. AdditionalContinue reading “Chapters 4-5”

Summary of Reading: A sign is “anything- a color, a gesture… that stands for something other than itself.” (4). Semiotics is the study of what a sign stands for, how it is presented and why it indicates something. The referent is the thing to which a sign refers, either concrete or abstract. A concrete referentContinue reading “What is Semiotics?”

Reading Summary:Chapter 4 details 13 layout sins to avoid when designing and ad. The first sin is blinking/looping visuals that don’t stop. They become an eyesore and are less likely to be effective. Sin 2 is about resizing photos. Instead of stretching a photo to fit the screen, keep in mind the proportions of aContinue reading “WSNYE 4-5”

Reading Summary Chapter four of White Space Is Not Your Enemy by Hagen and Golombisky focuses on layout errors known to be made by amateurs. Some of the layout errors mentioned are centering everything, too many fonts,busy backgrounds, and stairstepping. The authors also use good and bad layout designs to explain to the reader whatContinue reading “Blog Post #2 Ch 4-5”

In the reading for today, Rebecca Hagen and Kim Golombisky talk about different errors and mistakes that some designers and creators make. These errors can make the message you are attempting to convey unclear, or they can distract the intended audience you have. They give us 13 layout mistakes and some are bulky borders margins,Continue reading “Ch. 4-5”

Reading Summary This excerpt from Danesi gives the reader an introduction to what signs are and the complexity behind their interpretations. It begins with a short remark on what semiotics is and the scope of its influence. Next, the excerpt begins to tell the reader what signs are. It introduces such terms as superordinate concept,Continue reading “Messages, Signs, and Meanings.”

Reading Summary A sign is anything that stand for something other than itself. When analyzing a sign, you must ask three questions. What does it mean? How does it present this meaning? Why is it indicative of this meaning? There are two types of referents, the thing to which a sign refers. One being aContinue reading “Messages, Signs, and Meaning”

White Space is Not Your Enemy (WSINYE) Monday •Layout Sins •Mini Art School •Layout Wednesday •Type •Color Basics

READING SUMMARY Both chapters from the reading give us a bulleted list of different aspects of layouts for advertising and design. The lists are very concise. Layouts for advertisements in chapter 4, shows us 13 things not to do when making an ad: too much animation, warping photos, not hiding ambigous edges in photos, bulkyContinue reading “Monday, Jan. 3: Chapters 4-5”

Summary Chapter 6 covers developing a layout for graphic designs. It is recommended that a grid be used as a framework to organize the various components of the design. A grid is made up of several elements, notably the format, margins, live area, trim/bleed, columns, alley, and gutter. Columns are the basic unit of aContinue reading ““White Space is Not Your Enemy” Chapters 6-8″