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Reading Summary There is no disputing that sex plays a crucial role in marketing and advertising. Motivational analysts seek to discover the potency of sex symbols in the market and what drives the need for exploitation of one’s body to sell goods. The presence of sex symbols in the market have followed certain trends throughoutContinue reading “Sexual Overtone Blog Post”

Reading Summary The article emphasizes on how companies have and still use sex and gender as a marketing strategy. The article uses several examples such as a simple perfume to illustrate the dissatisfaction felt by men and women as they realize that the quality of their products are extremely stereotypical of their sex. However, theContinue reading “The Built-In Sexual Overtone”

Summary: This week’s reading centers on how advertisers create effective and persuasive commercial texts. Textuality is the specific mode of making advertisements on the basis of specific signification systems built into the products marketed. The signification systems are constructed based on a signifier’s connotations, creating connotative chains from which a mythic subtext can be gleaned.Continue reading “Persuasive Signs: The semiotics of advertising”

Reading Summary The excerpt begins with an example of an ad from sparkling wine maker Marilyn Peach. In this example the reader is guided through a connotative chain in which a interpretation of the meaning of the ad is derived. More depth is then given to the explanation of the example were the signification systemContinue reading “Persuasive Sign”

Summary: The article opens with the idea of the content analysis process to interpret meaning in a text. It shows this through the example of the peach wine ad and analyze all the components of the ad to show the biblical allusion to show the idea of temptation to convey the wine’s temptation. It thenContinue reading ““Persuasive Signs””

READING SUMMARY Pop culture is constantly changing, and to study it we must have a method that allows for that frequent fluctuation. The semiotic method is one way we do this. We read signs in pop culture to better understand the meaning behind things. A sign could be something visual like a stop sign, orContinue reading “Monday: Semiotics”

Summary: The articles focus on how advertises have used sexual tones in their advertisements to either bring in a particular target market or appeal to men/women through their carnal desires. Examples would be how advertises promised to make women more desirable if they purchased the product or how men would look more masculine if theyContinue reading ““The built-in sexual overtone,” “Back to the breast and beyond,” and “Babes in consumerland” in The Hidden Persuaders”

Reading Summary Semiotics refers to the study of signs, which are anything that carries meaning. Words, gestures, names, objects, and just about anything else can be signs as long as they convey a message. In order to understand signs, we must understand a few things.First, it is necessary to recognize that different signs have differentContinue reading “The Semiotic Method”

Summary: The Built in Sexual Overtone describes the evolution in using sex as a marketing tactic. Simple ‘Get Your Man’ advertisements led to disappointment for women when the perfume bottle or the cosmetic product did not, in fact, lead to a man. Women wanted to be respected by men as partners, which was more trickyContinue reading “The Built-In Sexual Overtone”

Reading Summary: This reading discusses semiotics and the meaning behind certain signs and symbols. Semiotics are a major part of the commercial world today. Over time, through constant and repetitive branding, connections become stuck in our mind as we associate certain brands with a deeper meaning. The article also elaborates on how symbols and signsContinue reading “The Semiotic Method”