Author Archives: Sydney Bennett

Reading Summary In this reading, Baudrillard addresses the nature of simulations in our reality. Simulations are described not as referential pieces of some past whole, but as something in and of itself. Therefore “the age of simulation begins with the liquidation of all referentials.” A simulation works by substituting signs and signals from the pastContinue reading “Blog Post 04/29”

Reading Summary In this reading, Juul explains how players imagine the world a game projects and how these games cue the players into imagining these certain realities. There are two determinants in envisioning a game world: the game rules and its fiction. Rules are designed to be unambiguous, objective, obligatory, and generally above discuss. WhereasContinue reading “Fiction in the Game World”

Reading Summary In this reading, the author defines ideology as “a body of ideas reflecting the social needs and aspirations of an individual, group, etc.” He states that virtually every movie we encounter conveys a certain ideology to the audience. Movies present us with role models, ideal ways of behaving, and sometimes an implied moralityContinue reading “Ideology Blog Post 4/8”

Reading Summary In this reading, Klosterman compares the sophistication of modern films vs. past films (specifically those made in the 70s). He explains that current cinema verges more on having no concept and being solely vehicles for certain celebrities whereas past films validated social evolution. The reason behind this being that films nowadays find difficultyContinue reading “Klosterman 4/1 Reading”

Reading Summary In chapter 4 of What Media Classes Really want to Discuss, Smith explores the different classification schemes of media products and how our perspective of such media products alter when we use one term versus another. The most common of these terms is genre. Genre provides both media-makers and audiences a set ofContinue reading “Genre Shmenre 3/25”

Audio Summary The View from the Other Half narrates a few stories from transgender men on finding love and the adjustments they had to make following their transition. Prior to their procedure, most of these men were gay females. They describe how society’s upbringing of women affected how they socialized as men today. For example,Continue reading “The View from the Other Half”

Reading Summary There is no disputing that sex plays a crucial role in marketing and advertising. Motivational analysts seek to discover the potency of sex symbols in the market and what drives the need for exploitation of one’s body to sell goods. The presence of sex symbols in the market have followed certain trends throughoutContinue reading “Sexual Overtone Blog Post”

Reading Summary Subarus becoming the official car for lesbians isn’t just the result of a stereotype, but it is the outcome of a highly progressive marketing campaign beginning in the 1990s. The birth of this project began when Subaru conducted a survey to identify the demographics of those who were willing to purchase their premiumContinue reading ““How Subarus came to be seen as cars for Lesbians””

Reading Summary In chapters 6-8 of White Space is not your Enemy, the main topics include: proper usage of grids, creating layouts, and identifying type. The authors begin by stating what exactly a grid is and how to integrate grids into your work. Grids are necessary for giving complex or multiple page layouts a unified,Continue reading “Blog Post #3”

Reading Summary Content analysis is a systematic procedure designed to study the content of recorded information across varying formats. Requirements of content analysis establishes that all research conducted must be systematic, objective, and quantitative. Content analysis is generally employed for five reasons. The first of which being the ability to describe communication content. Content analysisContinue reading “Blog Post #2”