“The built-in sexual overtone,” “Back to the breast and beyond,” and “Babes in consumerland” in The Hidden Persuaders

Summary: The articles focus on how advertises have used sexual tones in their advertisements to either bring in a particular target market or appeal to men/women through their carnal desires. Examples would be how advertises promised to make women more desirable if they purchased the product or how men would look more masculine if theyContinue reading ““The built-in sexual overtone,” “Back to the breast and beyond,” and “Babes in consumerland” in The Hidden Persuaders”

How Subarus Came to Be Seen as Cars for Lesbians

Summary: The article discusses how Subaru’s attempt at picking up their sales by focusing their sales at five core groups: teachers and educators, healthcare and IT professionals, outdoorsy types, and lesbians. They found that among lesbians, “there was such an alignment of feeling, like [Subaru cars] fit with what they did”, noted by how theyContinue reading “How Subarus Came to Be Seen as Cars for Lesbians”

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