Author Archives: cvaiello

Reading Summary Smith talks about how interactivity is the force that drives new media, but that it is hardly defined. Part of the reason is because its meaning can change and is flexible. Different mediums are interactive in different ways. We watch TV, but we play games. We use our voices to call and ourContinue reading “Ch 8 Interactivity”

Reading SummaryThis chapter talks about mediums and why they’re hard to define. Typically, we see them as the technology we use to view content, but their meaning is expansive and different for everyone. He uses the examples of film, photography, and art to show how different technologies affect our understanding of the content. Mediums changeContinue reading “What media classes really want to discuss. Chapter 7, pages 117-134.”

Reading Summary Klosterman describes how watching sports games live feels differently than watching them prerecorded. He gives five reasons for this feeling, broken down into the rational and irrational. In the rational, he says that the removal of commercials erodes drama,by watching a game after the fact, he consciously distances himself from the actual experience,Continue reading “Space, Time and DVR Mechanics”

Reading SummaryThis chapter deals with the various shots, sequences, cuts, and transitions of film. These terms describe film techniques that impact how a film is interpreted. Different techniques can elicit different emotions, so each choice is important. Shots refer to single operations of the camera. These include close ups, close shots, extreme close ups, longContinue reading “Film, Space, and Mise-en-Scene”

Reading SummaryJessie describes two completely different scenarios that both involve loops. The first is between two comedians, Kristen and Kurt. The first time they dance and sing, respectively, the audience laughs and seems to enjoy it. As they continue to repeat the performance however, the audience grows more uninterested until they stop laughing completely. AfterContinue reading “On Repeat- Casey”

Reading Summary Semiotics refers to the study of signs, which are anything that carries meaning. Words, gestures, names, objects, and just about anything else can be signs as long as they convey a message. In order to understand signs, we must understand a few things.First, it is necessary to recognize that different signs have differentContinue reading “The Semiotic Method”

Reading Summary Gestalt theory refers to a series of laws that describe how our brains perceive objects. Of the laws, four are relevant to design. The rule of proximity states that objects that are close together tend to be in the same group. The rule of similarity states that we group things with other similarContinue reading “Gestalt Theory”

Reading Summary:Chapter 4 details 13 layout sins to avoid when designing and ad. The first sin is blinking/looping visuals that don’t stop. They become an eyesore and are less likely to be effective. Sin 2 is about resizing photos. Instead of stretching a photo to fit the screen, keep in mind the proportions of aContinue reading “WSNYE 4-5”

Reading SummaryContent analysis is one of three methods that researchers use to discover the effects of media content. Content analysis allows for researchers to describe content, but it does not allow for inferences to be made about the effects of the content. Any description or summary must be purely objective. This is because there isContinue reading “Content Analysis”