Author Archives: Cooper

Content analysis is important to researchers so that they can describe the content of the communication output they are researching. However, one can’t draw conclusions from this content analysis. Manifest content is content that is shallow and on the surface. Latent content is content that might be more difficult to see and a researcher mightContinue reading “Scientific Methods in Media Effects Research”

In this reading, Smith examines the effects of different choices to represent actions in the media we consume. For example, using the “documentary” look, directors can make the actions in their movies appear more spontaneous and as if it could really happen. For an audience to enjoy and perhaps identify themselves within the protagonist, theContinue reading ““What is Realism Really?”