Space, Time, and DVR mechanics

Reading Summary: In the article “Space, Time, and DVR mechanics,” Klosterman discusses the concept of watching events live versus watching recorded events. In the article, Klosterman examines the question of why these recorded events are less enjoyable than the live version. In the end, the author finds that it comes down to the fact thatContinue reading “Space, Time, and DVR mechanics”

Views From The Other Half

Reading Summary: This podcast highlighted a group of transgender men and the difficulty that they faced upon making the gender switch. The vast differences in how men and women go about dating and pursuing dates makes it very difficult for both trans men and trans women. As a result, transgender individuals often have trouble withContinue reading “Views From The Other Half”

The Semiotic Method

Reading Summary: This reading discusses semiotics and the meaning behind certain signs and symbols. Semiotics are a major part of the commercial world today. Over time, through constant and repetitive branding, connections become stuck in our mind as we associate certain brands with a deeper meaning. The article also elaborates on how symbols and signsContinue reading “The Semiotic Method”

How Subarus Came to Be Seen as Cars for Lesbians

Reading Summary: This article talked about how Subaru changed its approach and started targeting lesbian audiences in their advertisements. This new approach came as a result of Subaru experiencing difficulty in trying to market their brand to a general audience of 18-35 year olds. The decision to target the lesbians wasn’t easy as it wasContinue reading “How Subarus Came to Be Seen as Cars for Lesbians”

*Makeup – Didn’t Have Textbook: WSINYE ch. 4 + 5

Reading Summary: In “White Space Is Not Your Enemy,” Rebecca Hagen and Kim Golombisky discuss the dos and don’ts of design. In chapter 4, the specific things to avoid also known as “layout sins” are outlined. These flaws range from cluttered designs to “centering everything” in the work. By laying the foundation of what notContinue reading “*Makeup – Didn’t Have Textbook: WSINYE ch. 4 + 5”

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