Author Archives: Beau Tipton

Summary Klosterman writes about an inability for people to find a relationship that meets their expectations of love. He ultimately blames this on fictional depictions of romance in pop culture (“fake love”) as they distort people’s expectations, and causes people to compare their relationships/lives to the ones in they see in the media. He describesContinue reading “Reading – 4/29”

Summary Genres are categories of films which guide audiences choosing what to watch or consume. Each genre has a set of fairly consistent expectations for how the events of a film within the genre should unfold, producing a level of predictability while leaving room for some variation. For each genre, there exists a set ofContinue reading “Smith Chapter 4”

Summary In the 90’s, Subaru launched a marketing campaign targeting lesbians after finding a significant portion of their customers were lesbian women who felt the car fit their active lifestyles. At a time in which it was even more common for companies to not embrace or acknowledge LGBT people and issues, the decision was metContinue reading ““How Subarus Came to Be Seen as Cars for Lesbians,” Reading”

Summary Chapter 6 covers developing a layout for graphic designs. It is recommended that a grid be used as a framework to organize the various components of the design. A grid is made up of several elements, notably the format, margins, live area, trim/bleed, columns, alley, and gutter. Columns are the basic unit of aContinue reading ““White Space is Not Your Enemy” Chapters 6-8″

Reading Summary Content analysis is a popular research method used by mass media researchers. It has been defined as “a method of studying and analyzing communication in a systematic, objective, and quantitative manner for the purpose of measuring variables,” (164). In other words, content analysis is an unbiased and scientific approach to examining certain aspectsContinue reading ““Content Analysis” Reading”

Reading Summary Smith describes realism as a set of techniques employed by mediamakers to encourage the belief that the given media is “truthful,” or authentic (14). According to Smith, there are many forms of realism which largely draw upon two general categories: the “documentary look” of realism, in which filmmakers capture real-life events with littleContinue reading ““What Is Realism, Really?” Reading”