Author Archives: Aaron H

Reading Summary In this reading, Klosterman explained his thinking in his movie review process. It seems that he has different opinions than that of other movie goers. He explains his judgement on movies is based on the concept of reality and the way a movie challenges those concepts along with actors portray characters. Klosterman givesContinue reading “Reality in Films”

Summary This audio addresses the issues of a trans man adjusting to new social expectations of being a male. The beginning problem of a trans-male is the interactions of their new male persona with straight females and how to approach them in an attractive way. The moment described in the recording between females in aContinue reading “View From The Other Half”

Summary Studies in advertisements and consumers’ reaction to advertisements has shown great differences in what appeals to different sexes. Early 1900s advertisements marketing perfume used a technique that manipulates women’s desire to catch the eye of an eligible male. Research, however, showed that the sexual promises promoted in ads led to disappointment casing lack ofContinue reading “Sexual Overtone in Advertisement”

Reading Summary According to The Atlantic, Subarus were popularly marketed toward lesbians. In the 1990’s Subaru was trying to compete with some of the leading car sellers, but could not compete in that market. So, Subaru did a study to find who its main market was. They found a fifth core group that purchased Subarus,Continue reading “Subarus and Lesbians”

Summary Hagen and Golombisky in chapters 6-8 discuss three key components to creating a productive form of media; layout, type and color. The layout of an ad or flyer or any visual platform is integral to getting the attention of appropriate audiences. The layout is set up through a grid and strategically planned to executeContinue reading “Layout, Type and Color”

Content Analysis Summary Content analysis is a process that is defined in different way by different analysts. All definitions include similarities of requiring a detailed systematic approach in order to interpret media information in a useful way. The process of obtaining useful information is detailed and very specific in order to obtain useful data. TheContinue reading “Content Analysis”

Reading Summary This reading explains realism and its many different aspects. Realism can not be defined with a simple definition because there is a large spectrum of aspects that contribute the realism. Realism is broken down into two broad trends, documentary look and dramatic look. The documentary look is meant to be raw and spontaneous.Continue reading “Realism Reading”