Ch 7 Good Sire

Mediums are very important to what we are trying to convey to an audience. We typically look at them in relation to technology, but they’re more inclusive than that. Smith talks about painting, photography and film. Different mediums can influence how we absorb a message. Mediums are always changing because technology is always changing. They evolve somewhat from each other.

This made me think about how I no longer watch the News on TV. In fact, I almost never watch live TV. I get my news from the news tiles on Snapchat.

My grandparents and my parents both got their news from television. My great grandparents got their news from radio. We now get our news in the palm of our hands. Because I’m used to the speed of a phone. I don’t want long ads in between looking at the news like on TV. There are max 10 second ads in between snapchat news. The stories are also short and quick to appeal to a younger audience. This is an example of how mediums are always changing.