Gestalt and heiarchy

Reading Summary: 

In “creating visual hierarchy with type” the narrator explains how to organize and use visual designer concepts to a bunch of text. She demonstrates how to create a big bold header. After applying many of her ideas the text is organized, easy to read, and attractive. Overall the hierarchy tells the reader what to read and where to go from there. In “Using gestalt theory to guide layout” the narrator shows us a layout with texts, boxes, and pictures. Using gestalt’s theory, she organizes parts of the layout with color, same font size, and location. She explains that our brain automatically sees the patterns and is able to depict what goes with what. 

Outside Example: 

When I was watching this video I was super hungry and I immediately thought of most menus at restaurant. A common menu has many sections, the breakfast, dinner, drinks, and appetizers. My favorite restaurant Roka Akor has an amazing dinner menu. Dinner was always centered in the menu and it was the first thing your eyes saw as you opened it. The expensive food had descriptions and bigger bolder font. The appetizers and drinks were both on the back page. 

Reading Connection: 

The menu creators used many of the concepts that the two videos taught. First the menus have a hierarchy. The expensive dinners and meals appeared first then, you moved on to the drinks and desserts. This created a flow where you saw the most expensive meals first since that’s when you are the hungriest. The menu also has different background colors that show that there are separations in the menu between the appetizers and sides. This allows the brain to easily decipher what’s what. Lastly, there were photos that showed how elegant the meal and the restaurant was.